Our Story
About Brimshiner
We make quality outdoor products, so that you can focus on making memories.
Brimshiner is an Arizona based small business dedicated to heritage sporting and outdoor goods.
So what is meant by “heritage” sporting and outdoor goods? Time spent outdoors is usually spent with family and friends. It also offers opportunities for solitude and peace. The experiences and memories we make elevate this simple leisure time into what makes our lives rich.
The gear that accompanies it, while a distant second in importance, still demands our respect and attention. We model good care of our tools for the next generation, and in doing so, teach them to care. A pocket knife may or may not save the day on the next adventure, but it will certainly be a cherished souvenir to the son with fond memories of the can of beans it opened on his first camping trip, or the fishing line it helped to rig.
Whether it cost $5 or $500, its value is priceless because its worth is measured in the memories accrued; but for that, it has to last and be cared for. That act of making something last, taking deliberate care for our tools, is a hallmark of competence. The day goes smooth and the “stuff” just blends into the background where it belongs - that's heritage, that's Brimshiner.
Brimshiner’s Focus
- An Outstanding Product
- Innovation and Research
- Honesty, Integrity, and Helping Others
- Customer Satisfaction
These four principles guide everything we make.
The Blue Grouse
Origin of the Logo
Brimshiner got its blue grouse mascot in the mountains of Arizona while I was bear hunting with two of my sons. We were driving the UTV up a path to an old abandoned radio tower at the top of a large hill, which affords a great vantage point to glass for wildlife in the valleys below. I was preoccupied with business, when my son’s eyes suddenly got wide. He had spotted a blue grouse, which I had read about in the game regulation pamphlets, but had not seen in Arizona. My son asked if he could go after it, chomping at the bit.
I had to check to see if they were in season, but by some stroke of luck my cell phone had a signal. After waiting for the page to load with one bar of signal, all the while hoping this bird would stay put, the good news came up. It was one of the few weeks of the year that they were available for take. I had barely uttered “Go for it” before both boys had hit the ground, running after the bird. They were so excited, they forgot to take their helmets off.
The 9,000 foot elevation dampened the spring in my step, so it took me a while to catch up with them. By the time I had, my son was holding dinner and had a smile on his face that no video game could ever bring. I took a picture, and it occurred to me — now we had a mascot for the business that really captures the kinds of memories that I want to help people make.
